Do it fast. Do it proud. Do it with CRAFTSMAN.

In 2024, CRAFTSMAN celebrated its 2nd year as the title sponsor of the NASCAR Truck Series. Throughout the NASCAR racing season, fans could score deals on featured CRAFTSMAN tools with the return of Deal of the Race™ and participate in an interactive exhibit at the Daytona International Speedway’s Midway Zone, where they can meet several CRAFTSMAN Truck Series drivers including Ben Rhodes, Steward Friesen, Nick Sanchez and Grant Enfinger.

I was honored to serve as leading art director seeing this campaign from start to finish: creative concepting, scripting, storyboarding, pre-production, on-set production and creative direction live with the drivers, and final designs, video editing, photography retouching and media deliverables.