From the First Cuts to the Final Nail

As the DEWALT brand took a new turn to organize their campaigns to be led by trade, instead of by product, I was part of the campaign creation from rationale brainstorming to creative concepting, and from pre-production planning to final video and paid media production.

We Get You. We Got You.

DEWALT® knows every detail, every measurement, matters to you. Because there’s no shortcut to a job well done–just hard work and tools that work hard with you.

Getting into the mind and life the carpenter, the “We Get You. We Got You.” campaign addressed every challenge and need of the brand’s target end users. Whether the specialty is framing, finishing, custom cabinetry or woodshop, DEWALT has the tools to get the job done right.