Built for the Unbreakable

As the DEWALT brand took a new turn to organize their campaigns to be led by trade, instead of by product, I played a crucial role as art director during the initial creative concepting, rationale writing, and overall tone, video approach and design.

Solutions designed to keep jobsites running.

The concrete jobsite might be unpredictable, but you can face challenges confidently with DEWALT®. Our full range of solutions are built for the unbreakable pros who rely on them. Because being relentless, adaptable, and safe is not a choice–it's the job.

Getting into the mind and life the concrete worker, the “Built for the Unbreakable” campaign addressed every challenge and need of the brand’s target end users in the concrete industry. Whether the workflow is pre-construction & design, sitework & foundation, or placement, DEWALT has the end-to-end solutions to get the job done right.