Long Live Your Bits

This multi-channel campaign got to the humorous root of what it feels like to charge through tasks on the jobsite with stronger and more durable drill bits in your belt. Designed to charge through nail-embedded wood and deliver 3X longer life, SPEEDBOR SUPREME™ Bits will make you feel like royalty right on the jobsite.

ACME Banners

Reign Supreme.

The IRWIN Speedbor Supreme campaign introduced a new family of drill bits with durable cutting edges, designed with charge through nail embedded wood, last 3X longer, and help users REIGN SUPREME on the jobsite. I worked heavily on designing a refreshed digital graphic treatment for the brand, while delivering over 50 paid media assets for digital marketing.

Paid Media Content

  • Google

    (14) Discovery Ads at various sizes and specs — designed to optimize based on user interests.

  • Dynamic Ads

    (10) Dynamic ads at various specs, sizes and type treatments — designed to optimize based on user interests.

  • YouTube

    (2) Static Companion Banners to accompany whimsical campaign videos focusing on the full campaign story, as well as the detailed product benefits.

  • FB/IG Carousels

    (29) Social assets for both facebook and Instagram — from single image ads to carousel ads.