Lenox
Wave Edge Campaign // Creative Concepts
Creative Concept Moodboard + ScriptShow Your Teeth.
LENOX’s brand essence is all about the spirit of the wolf. Sharp blades with a fierce bite. To showcase LENOX’s new line of Wave Edge blades, we concepted a creative video approach that combines live action footage with an X-Ray digital world, combined with technical graphic elements — to really push the highly innovative design benefit.
