Stanley Black & Decker

Event Graphics

Branded Wall Graphics

Board of Directors - Meeting Extravaganzas!

Large board of directors meetings, whether local or remote, most often require huge graphic design asks in a variety of mediums. The December 2021 BOD meeting in Towson, MD, as well as the October 2021 BOD meeting in Ft. Worth, TX, were two such events that I had the pleasure of designing graphics for. As seen at the right, our December meeting was extremely immersive, high-tech and digital in execution.

December 2021 - Towson, MD

  • DeWALT

    This December 2021 BOD meeting took place at our Customer Experience and Innovation Center, and featured graphic animations that were projected onto walls to accompany key speakers. This DeWALT graphic featured 6 of our hero DeWALT users in the construction industry across the globe.

  • DeWALT Total Trade Solutions

    Each room was dedicated to a specific brand, or group of brands. I created all graphics for the DeWALT Total Trade Solutions (TTS) room, which is a hero initiative that provides a combined portfolio of software, products, services and training that drive productivity for contractors. Since this initiative was brand new in end of 2021, I was responsible for establishing the graphic look/tone/feel that would carry through for TTS moving forward.

  • Mac Tools

    For the MAC Tools brand, we wanted to make sure and feature the new MAC truck artwork at this event. I worked on this refined rendering of the artwork for digital presentation.

  • Stanley

    I also designed all projected wall graphics for the STANLEY brand room, creating adaptable layouts to accommodate for logos, lifestyle imagery, product information, as well as placeholders for larger and small video monitors. I also concepted ways of animating each graphic in subtle ways to create movement, and make the experience all the more engaging!

October 2021 - Ft. Worth, TX

  • Manufacturing Plant Banners + Fence Faces

    This event was based around a walk-through of the new CRAFTSMAN mechanics tools plant in Ft. Worth, so a huge part of the efforts was creating 30+ banners to hang along the walls and down the main aisles. Fence Face graphics were also created to brand and spice up the main floor.

  • Wall Artwork

    Wall decal artwork was also needed to brand the internal office hallways and spaces. One large branded wall was created, as well as a smaller wall with picture frame canvas prints were planned and mocked up.

  • Wayfinding Pop-Ups

    For the attendees of the meeting/event, we created wayfinding pop-ups to educate, delight and inspire them with mechanicals tools imagery and branding for MAC Tools, PROTO, and CRAFTSMAN. All of these tool brands are manufactured at this particular plant.

  • Poster Artwork

    For additional education for attendees, we created easel posters to educate and inform.